This McDonald’s advertisement is made to show the giant size of McDonald’s burgers. They also make the burgers look extremely tasty and use “big.beefy.bliss.” along the top to describe them. This advertisement encourages you to go out and buy McDonald’s burgers because they will taste so good. The intended audience is any consumer looking to buy a quick meal that will satisfy their hunger. McDonald’s obviously think this advertisement will encourage people to buy
their burgers.
My subvertisement targets all consumers and shows what will happen when they eat McDonald’s burgers. With “big.beefy.bliss.” still along the top, this time it describes what is happening to those that are eating McDonald’s. The subvertisement calls attention to how unhealthy the burgers are for you and that eating such a “blissful” burger comes with the cost of increased body weight and its’ side effects. My subvertisement points out the reality of what is happening to those who eat McDonald’s burgers and turns McDonald’s own words against them. I hope that this subvertisement would turn people away from McDonald’s and prevent any health issues that would have been caused by their burgers.

Ahh yes, mcdonalds. Nothing short of evil in the capitalist monopoly they hold over fast food, in deals with coca cola and the government alike. It is really sad, even after watching supersize me, to see how many people STILL fall for the Big Mac.
ReplyDeleteNow days, it's never about the consumer. It's all about the businesses trying to make money.
ReplyDeleteUgh McDonalds. Used to work there- its made avoid eating there ever since. The stuff there is so unhealthy that its amazing to me that people choose to eat there. But they do, and they choose to eat at other unhealthy places, and your subvertisement with not only unhealthy food- but so much of it- really does reflect the problems we have with over consumption and obesity.
ReplyDelete